3 Reasons Why Live-stream Shopping is the Way To Go This Holiday Season

It’s that time of year again, and girl, you know you love the next best tech gadget, the latest fashion trends, and designer shoes with the matching handbag.

The trouble is you hate getting up, getting dressed, driving to the mall, searching for a parking space, and dealing with crowded stores. (who’s kid is this running between the clothes racks)

Ladies, imagine picking up your phone, opening one of your fave apps, and having shoppable content directly at your fingertips - and just in time for the holidays too!

Here are the top 3 reasons why you should turn to live-stream shopping.

All of Your Favorite Apps Are Moving in This Direction

All the biggies, Pinterest, TikTok, YouTube, and Instagram, are gearing up to offer live-stream shopping. Let’s face it, you’re already on your phone 24 hours a day, scrolling through reels, stories, and whatnot. Why not check out some shoppable content while you’re at it?

Pinterest TV offered a huge holiday shopping event in November, with 10 hours of programming over 4 days, showcasing more than sixty brands and 4 North American publishers. Wanna know what brands participated? Name-dropping a couple for ya, Wayfair and NUDESTIX.

Potential Increase in Revenue

When the pandemic hit in 2020, eCommerce skyrocketed because most physical stores closed during the shutdowns. We all did our shopping online because we didn’t have a choice. (we could not get our nails done, and who was hoarding all of the toilet paper?) Now that stores have reopened, online shopping is back to pre-pandemic levels. The time for live-stream shopping could make a come-up if the apps generate enough interest.

There’s a potential for big revenue streams for the platforms, the brands, and the creators. It’s already happening in China, where live-stream shopping has generated over $150 US billion. You better believe western platforms want to see this kind of cheese.

Perks from Publishing Partners

Don’t feel left out fellas, because if the only gifts you give are vacuum cleaners and kitchen gadgets from the dollar bin, this content takes the guesswork out of what to buy that special someone. Many brands offer discounts, sales, and even gift guides while participating in their live-stream shopping events. There are no more excuses for giving lousy gifts.

Ladies, we love a good bargain, especially on our fave brands. Live-stream shopping is the way to go if your favorite platform offers it in time for the holidays.

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