The 5 Best Digital Marketing Tips To Get Your Beauty Business Online
Social media and other digital platforms have gained a strong foothold in our daily lives as the world moves to the digital space for business transactions. Industries such as entertainment, fitness and nutrition, healthcare, and beauty have embraced social media as the primary focus of new marketing campaigns or a compliment to their existing marketing efforts. It has become one of the best ways to show off your goods or services to a broader audience.
Businesses that can leverage social media's extensive power effectively are seen as the top brands within their industry due to their ability to push their products or services to a global audience with their digital presence. These days, incorporating digital marketing in your marketing campaigns, either through various types of content, channels, or platforms, is the easiest way of communicating with customers globally. So, whether you're a boss lady or a start-up in the beauty industry, we've got some expert social media marketing tips to help grow your brick-and-mortar business online.
How to Build a Digital Presence for a Beauty Brand
POST ATTRACTIVE AND ENGAGING CONTENT
Brands like L'Oréal, Fenty Beauty, Nivea, and Garnier are examples of producers of engaging content for beauty brands. Posting content like videos and pictures of models or even regular people using your product on social media is a head start to enticing potential customers. Regular consumers of beauty products like makeup, hair, and skin products are attracted to visually pleasing ads, so posting this type of content on Twitter, Instagram and Facebook is a sure way of getting people to notice your brand online. But if you want to set trends or stand out on these platforms, you need to be more creative and research to find the right buzzwords or keywords that will rank well on search engines like Google. Engaging content with the right keywords is likely to reach more people interested in your products or service.
BE CONSISTENT
Besides posting engaging content, it is necessary to post consistently on social media platforms because people need a constant reminder of why your brand is the best. So, if you barely post, it makes people see you as not serious and makes them skeptical about purchasing your products. You can use platforms like SproutSocial, Hootsuite, or Buffer to manage or schedule posts, so you don't forget to post consistently on your business's social media pages.
USE INFLUENCERS
Using micro-influencers who have a large following on social media is another good digital marketing strategy. It is nearly impossible and expensive to get a high-profile beauty influencer to endorse your brand, especially when you're just starting. Luckily, you don't need a huge name to have a successful influencer marketing campaign. Micro-influencers are influencers but with smaller audiences, but their audiences are often interactive, and so these partnerships can generate several prospects for your business. Popular brands like LUSH Cosmetics, H&M and Glossier, use regular people with a large following to market their products— and these user-generated content are driving results. You might not have direct contact with an A-lister celebrity, but you probably have a micro-influencer in your circle or network.
MAKE USE OF TESTIMONIALS
It is essential to post your clients' testimonials on your social media platforms because when potential clients see these testimonials of regular people who use your products, they are no longer skeptical about your products. You can post pictures of these clients on social media with their testimonials as captions or a video of them speaking. We would advise using videos because they make the testimonials more believable and relatable.
COLLABORATE WITH OTHER INDUSTRIES
Collaborating with other industries is also a smart digital marketing strategy. Owners of two beauty products like makeup and hair can collaborate with, let's say, a clothing brand to reach a broader cross-section of consumers in the beauty industry.
If you're thinking of taking your brick and mortar beauty business to an online beauty hub, these tips are sure to get your brand to go from invisible to visible on social media. If you want to boost your beauty business, you should include these strategies in your day-to-day marketing.