You Need OmniChannel Marketing For Your Beauty Biz

Close your eyes. Now Imagine that your business is like Savoir in Emily In Paris.

It recommends super relevant products, when their clients want them, anywhere. No one comes close to this brand’s ability to provide a super personalized experience for their clients. And you get reviews like “I’m happy with these people!” with no problem.

How can one make this happen quick fast and in an hurry?

Answer: omnichannel marketing.

First Thing First…Let’s Talk Funnels

If you’ve been in the biz game for a while, chances are you’ve heard about funnels.

and you either hate them or love them!

Marketing funnels are basically the path your customers take before they make a decision to purchase your product or services. This is your customer buyer journey. A basic funnel looks like this

In order to have a solid marketing plan you need to understand that its a psychological process that turns strangers into paying customers, and which channels or strategies (well use them interchangeably in this blog) fit into you marketing mix.

What is Omnichannel Marketing?

Omnichannel marketing combines multiple marketing channels, like blogging, social media, email etc, to create a consistent and holistic customer experience. Knowing how each of the channels play a part in your customers buyer journey is key here.

So imagine your store promotes a 40% sale on women’s clothing featuring jeans, t-shirts, and skirts, but you’re offering 50% off when they’re subscribed to your email or SMS list.

Omnichannel marketing is used here through your e-commerce site and SMS marketing. Not only are people taking advantage of your online store, they can take advantage of more deals by subscribing to your mobile lists.

Another example would creating a high ranking SEO blog that links back to your Facebook community. And Within that FB community you promote your new ebook.

Can you guess what channels are used here? Blogging & Facebook Communities are used to gain more awareness and and create trust and hype around your new ebook!

Omnichannel marketing provides a flow for your customers to follow to help encourage them to buy. When you pair this type of marketing with automation tool, you free up more time for yourself.

A win win for both you and your customers.

Benefits of Omnichannel Marketing

Omnichannel marketing helps businesses stay relevant and more competitive. Here are five benefits of the omnichannel experience for customers:

• About 82% of smartphone users consult their devices to help make a purchase decision (Think with Google)

• Omnichannel customers buy 70% more often and spend over $2,000 on average every year (Apparel Omnichannel Survey 2019, McKinsey)

• Discount coupon redemption is 244% higher in the areas most affected by COVID-19. The coupon claim rate is 12% higher if businesses share coupons directly (University of Illinois)

• The seamless omnichannel customer experience is based on 1) Consistency, 2) Synchronization across marketing channels, and 3) Freedom in channel selection. (Journal of Marketing Management)

How Now Trending MM Can Help

So if you’re wondering how you can incorporate these awesome strategies into your marketing plan, worry no more!

Now Trending Media Marketing specializes in creating the unique marketing mix that turns your ideal audience into paying customers. How exactly do we do it?

Lay Out Your Customer Buyer Journey

Your audience is your new BFF. With that kind of territory, you’ll need to know everything there is about them so you can position your messaging properly.

Through our branding sessions we’ll uncover demographics, psychographics, and pain/pleasure points you aim to solve that will give us a guideline on how and when to approach.

Create a Streamlined Marketing Campaign

At Now Trending Media Marketing we know we how stressful it is creating email series, social media posts, learning new tiktoks, generating engagement, and that’s just the marketing side of things!

So when you partner with us we provide a proven streamline marketing campaign that takes the stress out of your marketing campaign.

We handle all the heavy lifting so all you have to do is show and be a boss.

Automate Your Systems

Time to turn those booking and sales on autopilot! We use a combination of systems, help your business grow and close sales effortlessly.

These systems allow us to create “flow” between when your customer enters their buyer journey and when they are ready to purchase your amazing product or service

Now is the time to delegate those projects that have been causing you to lose sleep, but you know will transform your business. Use this link to apply to work with us today. Afterall, marketing isn’t supposed to be easy. Marketing is worthwhile.