You Need To Be Doing These 3 Video Marketing Trends in 2022

In the wake of Covid-19, the world saw a significant shift in how we live and do business. During lockdowns, the need to adapt to changing environments saw a rise in the use of live video sharing platforms as a tool for promoting personal and business brands. You know how the saying goes, necessity is the mother of invention. In these times, online marketing is necessary, and video marketing turns out to be where everyone's headed. However, as the virus continues, businesses have to start thinking of ways to incorporate video trends into their business if they haven’t already done so.

Because most countries experienced a change in consumer behaviors because of lockdowns and Covid-19 restrictions, there’s evidence to show that the average user's average screen time has shot up quite significantly. It would make sense why you need to be strategic about your online marketing. As a boss lady in the beauty industry (salon owners, makeup artists, etc.,) video marketing is a unique way to grab potential customers' attention and boost your business. If you’re asking the question, "but I always post pictures of my products on my business social media page. Aren't those enough?" The answer is NO. The truth is times have changed, and relying only on pictures to drive engagement on your business pages is so 2019. Hear me out; videos are far more engaging than pictures. As such, dedication to video content on your business page is sure to draw more attention than pictures might naturally do.

Digital marketing is crucial and now a standard for marketing brands. In this article, we'll share a few video marketing trends for 2021 that you can get on to maximize your returns. If you’re not the DIY diva, Now Trending Media Marketing can help get you sorted out with your video marketing needs.

Live Videos

There is something about live streams that get users glued to their screens. Brands that create compelling content hook their viewers to stay tuned to their channels for even more enticing opportunities or offers. Experts are talking, and the consensus is that live videos will only get increasingly popular in 2021, and you might want to take advantage of Facebook Live, Instagram Live, YouTube Live, or Periscope to promote your business.

Vlogs

The beauty industry is so dynamic, fashion or what's in vogue keeps changing, and people will always be interested in content that correlates with their interests. This constant change means vloggers in the beauty industry will have viewers' attention in 2021. You should consider the art form of long storytelling for your business—a creative way of selling your brand to your audience that will lead to sales. You might be pleasantly surprised at how many sales you can generate with a vlog.

Going Omnichannel

I bet you have heard of the running joke where a Facebook user finds a fascinating video and shows it to a friend who is usually on Twitter, only to find out the video is a week old? That's the concept of the Omnichannel at play. Using a multichannel approach to market your salon or beauty products will provide your customers with a seamless customer experience on different platforms. It's becoming increasingly out of style to use only one digital platform for your business. With multiple channels, you get to put your video content up on different platforms, and as viewers move from one app to another, the video keeps showing up. That persistence could pay off well.

You can use a few more trends to capture attention for your business in 2021, and Now Trending MM is happy to support you with this. We are a group of trusted professionals that will work with you to achieve a stand out digital presence for your business. Social media marketing is here to stay. If you want to focus on your business while growing your community, hire the best social media agency to handle your video marketing affairs. From start-ups to small and large beauty industry players, Now Trending MM will work with you to design an industry-leading marketing strategy for your brand. Hit us up by email at hello@nowtrendingmm.com or fill out a form for a 15 minute consultation here.